Real Estate Agency “Done for You” Consultancy

You Can Reinvent the Wheel, or Work with a Trusted a Rent Roll Expert?

As an Agency Director or Leader, it can sometimes be hard to understand the property management division / rent roll component of your business, especially if your area of expertise is Real Estate Sales.

If you’re feeling out of your depth when it comes to:

  • Reducing staff turnover
  • Dealing with a steady stream of management transfer requests
  • Complaints from Owners and bad Google Reviews from Tenants
  • Knowing the break-even point of the properties on your rent roll
  • Staying on top of the endless legislative changes of the rental industry
  • Getting more out of your team, without them working longer hours
  • Growing the rent roll, maximising the fees, and increasing the revenue  
  • Managing the risk, compliance, safety inspections and data management
  • Building a rent roll that can be sold when the time is right

Rent Roll Maximiser has developed programs, training, and systems that can be implemented into any sized rent roll, with definite improvements in as little as 90-120 days

What’s the Benefit to your Agency to Engage a One-on-One Consultant Like Michael?

Michael Furlong brings over two decades of real estate industry experience as your personal Rent Roll Maximiser business consultant & trainer.

Providing his services on a completely confidential basis, Michael will take the steps initially to conduct a ‘ Business & Property Management Health Check’ to identify the key areas where the business needs attention. After providing a detailed snapshot analysis of the business, He will then share his expertise to introduce the structure, systems, training, workflows that will take your rent roll to the level you know it should be.

With Michael’s help, you will have access to either in-person or virtual services that will show you how to:

  • Transform the engagement & enthusiasm of your Staff
  • Implement Customer Service standards and ensure they are met
  • Create a new client onboarding program that generates referrals
  • Convert your tenants into homeowners or investors
  • Incorporate services offered to your investor clients that they need
  • Implement the systems and processes that will make everyone’s job easier
  • Set minimum standards for file management, especially with new business
  • Outsource repetitive non client facing PM & administrative tasks 
  • Create workflows to free up the PM staff, so they can focus on the Customers
  • Stay compliant and up to date with changing legislation
  • Establish minimum management fee income benchmarks, and profit points
  • Focus on maximising the asset value of each management in the portfolio

Once you have engaged Michael & his team for the “90-120 Day Rent Roll Maximisation Program”, you will see fast results, increased referrals from your current clients, and much better engagement & energy from your team.

Not all Real Estate Agencies have the same long-term goals, but so many share the same short-term problems?

The “90-120 Day Rent Roll Maximisation Program” includes a detailed list of tried & tested “Cookie Cutter” solutions that we have developed over the past 10-15 years, that are designed to work in any sized property management department:

  • Full suite of new operational standards & workflows
  • Checklists, forms, procedures, policies, training videos
  • 6 different versions of white label Trello boards 
  • Electronic file management structure
  • Performance management & staff accountability 
  • Monthly KPI tracking & reporting – detailed portfolio activity management
  • New Owner documentation & customising document templates
  • Compliance / smoke / gas / electric / pool / minimum standards management
  • Improved trust database management & data segregation
  • Profitability benchmarks / understanding the AAMI / new business strategies
  • Fee maximisation – above the line / below the line analysis
  • New business client & property onboarding
  • New business strategies & Google review strategies

Rent Roll Maximiser Consultancy Project options are flexible to suit the specific needs of the Agency, whatever size, and whatever the Project

Consultancy Projects can initially start from as little as a 1 Hour Agency Discovery Review, or a Full Day’s Documentation & Database Review, through to an onsite Consultancy Project, and for some it concludes with the sale of the Rent Roll: 

Documentation & Systems Review

  • Review current Agency documentation & workflows
  • Customisation of Inspection Express document template suite
  • Re-Branding of systems, forms, checklist, procedures & polices
  • PropertyMe customisation & database management strategy
  • Cloud based storage & file storage, archive storage
  • Customisation of white label Trello boards

Operational Business Health Check & Property Management Snapshot

  • 1 Day overview & video report – property management health check
  • 14 Day detailed operational business health check & PM snapshot

Rent Roll Maximisation Program

 

  • Onsite & remote consultancy & training
  • Staff training & professional development program
  • Staff performance reviews
  • Staff recruitment, conducting first & second round interviews
  • 90 Day new staff onboarding programs
  • 90 Day property management professional development training programs
  • Virtual property management general operations manager

Due Diligence, Rent Roll Performance & Asset Management

  • Rent roll benchmarking, profit points
  • Landlord & Tenant file audits
  • Rent roll due diligence (rent roll acquisitions)
  • Rent roll sale ready strategy – (retirement / exit strategy)
  • Rent roll broking – sale of rent roll 

What do Our Clients & Peers have to say about our Services?

Brigitta Patricia profile picture
Brigitta Patricia
06:13 11 Dec 25
The webinar was so fantastic. Michael was very informative and it was very easy to understand. Really recommended.
Verrel Bramasta profile picture
Verrel Bramasta
05:47 11 Dec 25
Attended the webinar today and found the session to be really insightful, Michael having the hands on experience really helped with the examples, lots of key takeaways and gave me a much clearer in depth knowledge on the effective and upcoming regulations, the 1.5 hours was fully informative and seamless
Maninder Tarang profile picture
Maninder Tarang
07:28 20 Nov 25
Michael has a wealth of knowledge in property management, and I always enjoy his training sessions. Keep up the great work.
Madison Bogdanovic profile picture
Madison Bogdanovic
00:56 12 Sep 25
We recently had Michael MC our webinar Inside PM: Falsified Applications and How to Spot Them, and he did a fantastic job. He was professional, punctual, and well-prepared, ensuring the session ran smoothly from start to finish. His attention to detail and ability to keep the audience engaged made a big difference. Michael was not only informative but also brought an entertaining energy to the event. We’d gladly work with him again for future webinars!
Vicky Gardner profile picture
Vicky Gardner
02:03 01 Sep 25
We recently had the pleasure of spending time with Michael from Rent Roll Maximiser, and the experience was invaluable. He took the time to clearly explain the ins and outs of real estate business strategies and the realities of running a rent roll—covering both the pros and cons, as well as the level of investment required.

What stood out most was Michael’s ability to deliver his insight in a way that was both straightforward and easy to understand, while also challenging us to reflect on our current business practices. His guidance has given us real clarity on the direction we want to take moving forward.

Michael’s depth of knowledge and practical approach make him an incredible resource for anyone considering or refining a rent roll. Highly recommend his expertise to others in the industry.

Vicky
Omada Real Estate
Team Gardner Michos
David Michos profile picture
David Michos
00:48 30 Aug 25
⭐⭐⭐⭐⭐
We had an excellent discovery session with Michael from Rent Roll Maximiser and found his insight and guidance to be extremely valuable. His extensive industry experience and genuine passion for building successful businesses were evident throughout the session. Michael provided clear, practical strategies for launching and managing a property management business effectively. We highly recommend his services to anyone looking to establish or grow a strong and sustainable property management portfolio.
Elizabeth Hood profile picture
Elizabeth Hood
22:59 19 Aug 25
I recently worked with Michael in relation to some property dealings within my own Agency and have been absolutely impressed from the moment of introduction. Every now and again, you find someone that provides the 1% that others don't, and I can confidently recommend Michael as brilliant in his field. From his communication, scripts, processes and the way he has mastered business processes - he will provide everything you need to set your business up for success!
Marcela Barragan profile picture
Marcela Barragan
02:50 03 Dec 24
“An outstanding property management training course! Michael’s depth of knowledge and real-world experience were truly impressive. Every session was packed with actionable insights, practical examples, and clear explanations of even the most complex topics. Michael not only covered the fundamentals but also shared advanced strategies that were incredibly valuable. Highly recommend this course to anyone looking to excel in property management—it’s a game-changer!”
Melanie Poole profile picture
Melanie Poole
01:09 30 Oct 24
I recently attended a training session about personal & professional development. As someone who is goal oriented and also manages a team, I found this enlightening and inspiring.
Robert Corneteg profile picture
Robert Corneteg
21:57 29 Oct 24
Michael began working with us in conducting a thorough and comprehensive business health check earlier this year
His attention to detail and understanding of PM systems and practices along with a sharp eye to business insights has been an invaluable help as we have engaged Michael and his team to work with us delivering a greater customer experience whilst simultaneously improving office practices which I now see us becoming industry leader in best practice real estate
I would thoroughly recommend Michael to anyone considering in achieving the same outcomes
Robert Corneteg
Director
Fletchers Wollongong
Danielle Clarke profile picture
Danielle Clarke
02:47 29 Oct 24
I have first met Michael at an REIV training session. He was very friendly and informed me of his training services. Michael is a great Property Manager trainer and he has assisted our office in minimum standards documents. I would highly recommend Michael for your property management learning needs.
Allison Holzer profile picture
Allison Holzer
05:30 03 Oct 24
I have had the privilege of listening to Michael over several training sessions and have just had my first consultation with him. The man is an absolute genius! His knowledge and passion is amazing and the way he has developed the property management systems/processes is nothing short of outstanding. Without a doubt - second to none in his specialised field. Looking forward to learning more and more from him.
Dianne Petrovski profile picture
Dianne Petrovski
09:10 01 Oct 24
Michael's expertise in supporting me with a current VCAT case has been phenomenal. Cannot thankyou enough for all your help its been such a blessing. Thankyou 🙏🙏
Lea Plath profile picture
Lea Plath
05:06 26 Sep 24
I had a fantastic consultation with Michael regarding our property management business. He was incredibly knowledgeable, offering valuable insights and practical advice tailored to our needs. His approachable demeanor made the consultation comfortable and productive. Highly recommend Michael for anyone looking to enhance their property management strategies!
lucia gertos profile picture
lucia gertos
00:56 24 Sep 24
Our PMs recently had the pleasure of attending a training session led by Michael, and we couldn’t be more impressed with his knowledge and delivery. The session, focusing on how prepared our office would be if the new Victorian Government Rental Taskforce conducted a random audit, was both insightful and highly relevant.

Michael’s depth of understanding of the latest legislative changes, combined with his practical advice, made the complex subject easy to grasp. He provided clear guidance on compliance requirements and offered actionable steps to ensure our office is fully audit-ready. His engaging style encouraged plenty of interaction, and he tailored the session to address our specific concerns.

Thanks to Michael, I highly recommend it for any property management team looking to stay ahead of the curve!
Lucy Gertos
Professional Development Manager, First National Real Estate
Krista Kelser profile picture
Krista Kelser
03:23 02 Sep 24
Thank you for invaluable advise and explanation.
Fiona Knight profile picture
Fiona Knight
04:29 21 Aug 24
Michael has great knowledge and ideas for property management and real estate in general. I have learnt so much after just one webinar, now I have so much to think about and implement in our business.
Debbie Fletcher profile picture
Debbie Fletcher
08:24 12 Aug 24
Michael has streamlined processes in a way that is both efficient and effective; he's done the work for you. These tools are invaluable assets for everyone. It is impressive!!
Rebecca Storey profile picture
Rebecca Storey
03:58 12 Aug 24
Michael was amazing from start to finish with the project we worked on. I would highly recommend anyone in need of these services to reach out to Michael directly. I am sure this is not the last time we will work together. Appreciate all the work and help along the way!
Ashlee Sciberras profile picture
Ashlee Sciberras
05:17 08 Aug 24
Michael has worked with our team for a number of months and is excellent at what he does. His planning and delivery of each session - whether it be in person or via a live webinar - is clear to see. He provides so much information that is relevant to what we're doing & experiencing in the property management world & really wants to see us succeed.
Lexi Bowe profile picture
Lexi Bowe
21:51 13 Mar 24
Michael is simply amazing!

I cannot praise Michael enough for the exceptional training session he conducted with our property management team here at First National Real Estate Latrobe. From start to finish, Michael's expertise and professionalism was incredible. His passion for the industry was contagious, and he left us feeling motivated and empowered to implement all of the strategies we discussed.

Michael exceeded all expectations, and I wholeheartedly recommend him to any organization seeking first-rate training in property management.

Thank you, Michael, for a truly amazing experience!
Samantha Foster profile picture
Samantha Foster
03:54 07 Feb 24
We had the pleasure of going through training with Michael Furlong today. In this lesson we were taught a lot about holding ourselves accountable for our growth both in personal and career successions. A lot of this information was quite daunting at first however has been truly inspiring and will give me (and the three voices in my head) something to think about on the way home. Thank you for your time Michael!
na na profile picture
na na
06:49 15 Nov 23
Our industry requires such professional and comprehensive training.
Brandon Chuah profile picture
Brandon Chuah
22:18 10 Nov 23
Thanks for your professionalism, dedication and commitment in helping our company in building up the best possible property management process and system.
Mina Bao profile picture
Mina Bao
02:36 09 Nov 23
Michael is the best trainer. I am so lucky i can join his training class that much we could learn. He is very knowledgeable. 5 stars to him.
Nerissa Watson profile picture
Nerissa Watson
03:23 08 Nov 23
Michael is very knowledgeable, especially in the growth and development of Property Management portfolios! Looking forward to working with him more. Would definitely recommend for anyone out there looking to make your portfolio the best it can be!
Shane Stone profile picture
Shane Stone
00:30 16 Oct 23
As a National Property Manager Trainer (and also a business developement manager and auctioneer myself) I often feed off the level of professional trainers in our field, at a recent conference in Queensland, Mr Micheal Furlong blew me away with his content and presentation on stage, so much so I immediatly registed the office for one of his many zoom training sessions which again was briiliant, I have known Micheal for two decades we have mutual respect for each other,and 100% recommend him.
Shane Stone.
Director
Woolfall & Stone.
Jim Byrne profile picture
Jim Byrne
03:03 27 Sep 23
Michael has a great holistic view of the property management industry and his knowledge is excellent.
David Kershaw profile picture
David Kershaw
02:17 02 Sep 23
Michael is knowledgeable, very approachable and super friendly.
He has helped our business so many times with expert advice and encouragement....I cannot recommend him highly enough!
Alicia Lecky profile picture
Alicia Lecky
07:44 31 Aug 23
Having been in Property Management for over 20 years, I was delighted to attend a training session that was óut of the box' and delivered knowledge in such a brilliant way.
Not only is Michael an engaging presenter, his passion for property shines is electric.
Highly recommend!
Crystal Gray profile picture
Crystal Gray
02:59 21 Aug 23
Michael was a great help. After using Property Me for over 4 years I really was not using it to the potential it actually has. Michael was straight to the point and found a number of ways I could make work so much easier. Thank you Michael for taking the time to go through everything for me without judgement. Without his help I would still be fumbling making silly errors that could easily be avoided.
Alex Gale profile picture
Alex Gale
12:43 14 Aug 23
I met Michael through two different Real Estate conferences over the last two years. This weekend I had the pleasure of watching one of his presentations at the PPM Conference on the Gold Coast. Michael is extremely knowledgeable, informative and passionate. His dedication and commitment not only to Property Management, but the Real Estate industry as a whole, is unmatched. He is very direct with his approach and teaches how to communicate and deliver high quality service in a very effective way. I would highly recommend Michael for any in-house training and/or any upcoming events where you are seeking a well-educated and professional industry member.
Aaron Emery profile picture
Aaron Emery
05:04 12 Aug 23
Just had the privilege of listening to Michael speak at the PPM Conference on the Gold Coast. What a fantastic presentation, filled with loads of easily implementable and practical ideas for property management business owners and property managers in the room. It’s easy to see why Michael is an in demand consultant in Victoria. Great session, congratulations.
Christy Holt profile picture
Christy Holt
01:14 27 Jul 23
Michael is an absolute wealth of knowledge, and so advanced on his training and support. I would highly recommend anyone that owns a rent roll to work with Michael. Michael has helped and supported me so much navigating my way around the new era of property management. What an amazing trainer!