Real Estate Agency Consultancy

You Can Reinvent the Wheel, or Work with a Trusted a Rent Roll Expert?

As an Agency Director or Leader, it can sometimes be hard to understand the property management division / rent roll component of your business, especially if your area of expertise is Real Estate Sales.

If you’re feeling out of your depth when it comes to:

  • Reducing staff turnover
  • Dealing with a steady stream of management transfer requests
  • Complaints from Owners and bad Google Reviews from Tenants
  • Knowing the break-even point of the properties on your rent roll
  • Staying on top of the endless legislative changes of the rental industry
  • Getting more out of your team, without them working longer hours
  • Growing the rent roll, maximising the fees, and increasing the revenue  
  • Managing the risk, compliance, safety inspections and data management
  • Building a rent roll that can be sold when the time is right

Rent Roll Maximiser has developed programs, training, and systems that can be implemented into any sized rent roll, with definite improvements in as little as 90-120 days

What’s the Benefit to your Agency to Engage a One-on-One Consultant Like Michael?

Michael Furlong brings over two decades of real estate industry experience as your personal Rent Roll Maximiser business consultant & trainer.

Providing his services on a completely confidential basis, Michael will take the steps initially to conduct a ‘ Business & Property Management Health Check’ to identify the key areas where the business needs attention. After providing a detailed snapshot analysis of the business, He will then share his expertise to introduce the structure, systems, training, workflows that will take your rent roll to the level you know it should be.

With Michael’s help, you will have access to either in-person or virtual services that will show you how to:

  • Transform the engagement & enthusiasm of your Staff
  • Implement Customer Service standards and ensure they are met
  • Create a new client onboarding program that generates referrals
  • Convert your tenants into homeowners or investors
  • Incorporate services offered to your investor clients that they need
  • Implement the systems and processes that will make everyone’s job easier
  • Set minimum standards for file management, especially with new business
  • Outsource repetitive non client facing PM & administrative tasks 
  • Create workflows to free up the PM staff, so they can focus on the Customers
  • Stay compliant and up to date with changing legislation
  • Establish minimum management fee income benchmarks, and profit points
  • Focus on maximising the asset value of each management in the portfolio

Once you have engaged Michael & his team for the “90-120 Day Rent Roll Maximisation Program”, you will see fast results, increased referrals from your current clients, and much better engagement & energy from your team.

Not all Real Estate Agencies have the same long-term goals, but so many share the same short-term problems?

The “90-120 Day Rent Roll Maximisation Program” includes a detailed list of tried & tested “Cookie Cutter” solutions that we have developed over the past 10-15 years, that are designed to work in any sized property management department:

  • Full suite of new operational standards & workflows
  • Checklists, forms, procedures, policies, training videos
  • 6 different versions of white label Trello boards 
  • Electronic file management structure
  • Performance management & staff accountability 
  • Monthly KPI tracking & reporting – detailed portfolio activity management
  • New Owner documentation & customising document templates
  • Compliance / smoke / gas / electric / pool / minimum standards management
  • Improved trust database management & data segregation
  • Profitability benchmarks / understanding the AAMI / new business strategies
  • Fee maximisation – above the line / below the line analysis
  • New business client & property onboarding
  • New business strategies & Google review strategies

Rent Roll Maximiser Consultancy Project options are flexible to suit the specific needs of the Agency, whatever size, and whatever the Project

Consultancy Projects can initially start from as little as a 1 Hour Agency Discovery Review, or a Full Day’s Documentation & Database Review, through to an onsite Consultancy Project, and for some it concludes with the sale of the Rent Roll: 

Documentation & Systems Review

  • Review current Agency documentation & workflows
  • Customisation of Inspection Express document template suite
  • Re-Branding of systems, forms, checklist, procedures & polices
  • PropertyMe customisation & database management strategy
  • Cloud based storage & file storage, archive storage
  • Customisation of white label Trello boards

Operational Business Health Check & Property Management Snapshot

  • 1 Day overview & video report – property management health check
  • 14 Day detailed operational business health check & PM snapshot

Rent Roll Maximisation Program


  • Onsite & remote consultancy & training
  • Staff training & professional development program
  • Staff performance reviews
  • Staff recruitment, conducting first & second round interviews
  • 90 Day new staff onboarding programs
  • 90 Day property management professional development training programs
  • Virtual property management general operations manager

Due Diligence, Rent Roll Performance & Asset Management

  • Rent roll benchmarking, profit points
  • Landlord & Tenant file audits
  • Rent roll due diligence (rent roll acquisitions)
  • Rent roll sale ready strategy – (retirement / exit strategy)
  • Rent roll broking – sale of rent roll 

What do Our Clients & Peers have to say about our Services?

na nana na
06:49 15 Nov 23
Our industry requires such professional and comprehensive training.
Brandon ChuahBrandon Chuah
22:18 10 Nov 23
Thanks for your professionalism, dedication and commitment in helping our company in building up the best possible property management process and system.
Mina BaoMina Bao
02:36 09 Nov 23
Michael is the best trainer. I am so lucky i can join his training class that much we could learn. He is very knowledgeable. 5 stars to him.
Nerissa WatsonNerissa Watson
03:23 08 Nov 23
Michael is very knowledgeable, especially in the growth and development of Property Management portfolios! Looking forward to working with him more. Would definitely recommend for anyone out there looking to make your portfolio the best it can be!
Shane StoneShane Stone
00:30 16 Oct 23
As a National Property Manager Trainer (and also a business developement manager and auctioneer myself) I often feed off the level of professional trainers in our field, at a recent conference in Queensland, Mr Micheal Furlong blew me away with his content and presentation on stage, so much so I immediatly registed the office for one of his many zoom training sessions which again was briiliant, I have known Micheal for two decades we have mutual respect for each other,and 100% recommend him.Shane Stone.DirectorWoolfall & Stone.
Jim ByrneJim Byrne
03:03 27 Sep 23
Michael has a great holistic view of the property management industry and his knowledge is excellent.
David KershawDavid Kershaw
02:17 02 Sep 23
Michael is knowledgeable, very approachable and super friendly.He has helped our business so many times with expert advice and encouragement....I cannot recommend him highly enough!
Alicia LeckyAlicia Lecky
07:44 31 Aug 23
Having been in Property Management for over 20 years, I was delighted to attend a training session that was óut of the box' and delivered knowledge in such a brilliant way.Not only is Michael an engaging presenter, his passion for property shines is electric.Highly recommend!
Crystal GrayCrystal Gray
02:59 21 Aug 23
Michael was a great help. After using Property Me for over 4 years I really was not using it to the potential it actually has. Michael was straight to the point and found a number of ways I could make work so much easier. Thank you Michael for taking the time to go through everything for me without judgement. Without his help I would still be fumbling making silly errors that could easily be avoided.
Alex GaleAlex Gale
12:43 14 Aug 23
I met Michael through two different Real Estate conferences over the last two years. This weekend I had the pleasure of watching one of his presentations at the PPM Conference on the Gold Coast. Michael is extremely knowledgeable, informative and passionate. His dedication and commitment not only to Property Management, but the Real Estate industry as a whole, is unmatched. He is very direct with his approach and teaches how to communicate and deliver high quality service in a very effective way. I would highly recommend Michael for any in-house training and/or any upcoming events where you are seeking a well-educated and professional industry member.
Aaron EmeryAaron Emery
05:04 12 Aug 23
Just had the privilege of listening to Michael speak at the PPM Conference on the Gold Coast. What a fantastic presentation, filled with loads of easily implementable and practical ideas for property management business owners and property managers in the room. It’s easy to see why Michael is an in demand consultant in Victoria. Great session, congratulations.
Christy HoltChristy Holt
01:14 27 Jul 23
Michael is an absolute wealth of knowledge, and so advanced on his training and support. I would highly recommend anyone that owns a rent roll to work with Michael. Michael has helped and supported me so much navigating my way around the new era of property management. What an amazing trainer!